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Written by Anja Glauch
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Friday, 20 February 2009 06:58 |
According with the Times online, Google has beaten ITV in advertising revenue, the search engine giant has earned £327 million last summer compared to £317 Million by ITV. At a time when the future of advertising is highly discussed and the number of people with access to broadband internet increases. These figures come to show that online advertising, and search engines will become an essential part of any successful integrated marketing communications plan.
This year Google has already earned £9.25 million in advertising revenue, £54 million more than it did for the whole of last year when it surpassed channel 4’s. ITV on the other hand is expected to face a revenue’s drop of 7%.
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Read more... [Google Tops Advertising Revenue]
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Written by Dr. Pete
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Friday, 20 February 2009 06:56 |
I've been suppressing the urge to write this post for a while now. It's not that I don't love Twitter (I suspect my wife is a few days away from scheduling my intervention); it's just that I'm saturated by it. It's not the tweets themselves, but the incessant whining noise made up of every second-rate media personality in the world "discovering" Twitter on a daily basis and every self-declared "social media guru" regurgitating the same How to Twitter post a thousand times a week.
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Last Updated on Thursday, 04 June 2009 13:28 |
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Read more... [The Real Power of Twitter]
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